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Silas Notes

Worry less about your subject lines

How familiarity affects open rates
Posted by Jacob on September 24, 2007

Silverpop, an email marketing firm, recently did a study of subject lines and open rates. The research didn’t get off the ground, because initial data showed the subject line didn’t affect the open rate. What Silverpop did find was that the “from” email did materially affect open rates.
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Flash Player gets HD Support

Full screen HD with no waiting
Posted by Jacob on August 21, 2007

Later today Adobe will release a new version of the Flash player with H.264 support. That means that churches and ministries have a new option for delivering video online.
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Kintera launches Kintera Connect

The begining of open APIs
Posted by Jacob on July 10, 2007

A few weeks back I posted that Kintera might open up their platform a bit, well today the door got a little wider.
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Feedburner gets more free

RSS gets simpler for churches and ministries
Posted by Jacob on July 3, 2007

Mashable is reporting that a fee Feedburner Pro features will be added to free accounts. Woo Hoo! That’s what happens when Google buys you.

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Google Earth adds charities

Posted by Jacob on June 26, 2007

Google Earth is a free piece of software that allows you to browse the globe from your desktop. Recently, Google was in the news for adding information on what  is happening in Darfur to Google Earth.

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Live Blogging with Amazon S3

Posted by Joe on June 14, 2007

This is pretty neat stuff. A couple of bloggers decided to use Amazon’s S3 to handle traffic for an Apple keynote live blog, and they recently shared some of their stats:

  • 7 pictures
  • 130 text posts
  • 20k visits
  • 50k pageviews to the page
  • 5M requests - this includes the 15 second content refresh and the images.
  • 47GB of transfer
  • content was 17k, images were 200k.

And the total cost for all this? $10. Amazon S3 is certainly no replacement for “real web hosting” like Media Temple, but it does go to show how blogs nowadays can use web services to handle huge spikes in traffic for not that much extra cost (all without degrading performance).

Read more here and here.

Stop Spam, Read Books

Posted by Doug Nelson on May 25, 2007

A great idea: reCAPTCHA uses the spam-filtering “type the words you see” technique to get site users to transcribe old books for the Internet Archive. Ideas like this are what make the internet all warm and fuzzy.

( via the ever-helpful LifeHacker )

Kintera may open up

A rumour, but an encouraging one
Posted by Jacob on May 10, 2007

This would be big news! Allan Benamer over at Confessions of a Non-Profit IT Director is heaaring that Kintera may open up their platform.
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Connecting on the Web

Using maps to make the digital more physical
Posted by Jacob on March 23, 2007

Mashups are all the rage now days. If you aren’t a link follower, a mashup is the combining of two web applications to make a third one. I think they also give us a window on human behavior.

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Monkey + Robot = Monkbot (or Cybonky)

Posted by David on March 21, 2007

Okay, I admit it…  This is a stretch.  But I could not pass up the opportunity to bring to your attention one of todays great marvels of technology.  Please, take a moment to appreciate the beauty of technology, as featured in this Discovery Channel documentary:

 http://www.youtube.com/watch?v=TK1WBA9Xl3c

If scientists can do this with a monkey, just think of the possibilities of what Silas Partners can do with your website.