Silverpop, an email marketing firm, recently did a study of subject lines and open rates. The research didn’t get off the ground, because initial data showed the subject line didn’t affect the open rate. What Silverpop did find was that the “from” email did materially affect open rates.
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Some churches and ministries look at email as a fire hose it is either on or it’s off. For the most part this is going to get people soaked, but not satisfied.
I’ve posted about Twitter and how your ministry could use this technology to quickly update your constituents. A company called Frengo has launched a new way for ministries to create a mini Twitter network of their own, thanks to Mashable for the great write-up.
Why does your organization use email? Have you taken the time to think about it, or do you use it because it’s there and everyone else is doing it? Once you answer that question then you can think about what it will take to use email excellently.
Facebook released a new plugin that lets members associate themselves with social causes and donate to them. “Cool,” I mused. Within a few days, I found that on another social networking site, my template homepage background has been hijacked and replaced with multiple non-profit organization logos. This time, I thought, “whoa,” as I leaned back on my chair. With a smile I thought for a moment that social causes have finally walked inside the door of the online grassroots movement party. Think about it - not only has a webpage background been imposed on profile pages around the world (which of course you can change), charity finally gets a plugin.
ARS Technica reports that spam will overtake non-spam or “real” email this year. This is bad news. How about that for in depth analysis!
Ok why is it bad news? Not so much because we’ll all be getting more spam. The real issue is Read more >>
At some point in your career in the internet services/consulting arena you have probably had to write or edit a case study. We create case studies for many different reasons, but mostly to illustrate work done for a client that will help sell similar services to more clients. We also produce case studies as a means to establish thought leadership and to prove strategic thinking. Toot-toot goes your own horn.
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NonProfit Matrix recently posted about a new comparative study conducted by Target Analysis Group and Donor Digital between offline and online donors.
http://www.nonprofitmatrix.com/blog/default.asp?Display=43
The summary document (which you can download for free) tells us that there’s a growing number of online donors, they generally give more than those who respond by direct mail, and they are pretty loyal (but not as loyal as traditional donors). The research also supports integration between offline and online methods.
(Note: We recently conducted an Integrated Web Strategy seminar at NRB. Download the handout. )
Chronicle of Philantrophy recently launched a new service called “Give and Take” which they have succinctly subtitled “A roundup of blogs about the nonprofit world.” They’ve done a great job of keeping articles short, with links to the full articles or websites in the discussions.
Enjoy!
This is Silas Man checking in for the day 
This morning went well. Unfortunately, the camera crew experienced some technical difficulties, I’m hoping to get a photo or 2 up by the end of today. It was great to interact with such great people at the press conference. There were a lot of questions about my role here at the conference.
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Silas Partners exists to help Christian ministries fulfill their missions. Our specialty lies in helping ministries use the Internet effectively, in a way that supports their overall goals and strategic priorities. Read more >