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Silas Notes

Worry less about your subject lines

How familiarity affects open rates
Posted by Jacob on September 24, 2007
1

Silverpop, an email marketing firm, recently did a study of subject lines and open rates. The research didn’t get off the ground, because initial data showed the subject line didn’t affect the open rate. What Silverpop did find was that the “from” email did materially affect open rates.
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