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Silas Notes

No Jargon in Your Navigation

Posted by Jacob on May 8, 2007

Confusing your ministries speech with normal everyday speech can be a big problem on the web. It can make a well designed website into a mess for an end user. We do a few things to make sure that doesn’t happen.

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SPAM Wins, Pappa Needs a Brand New Bag

Posted by Jacob on April 12, 2007

ARS Technica reports that spam will overtake non-spam or “real” email this year. This is bad news. How about that for in depth analysis!

Ok why is it bad news? Not so much because we’ll all be getting more spam. The real issue is Read more >>

Case Studies - from snore to MORE!

Posted by Jeff on March 6, 2007

At some point in your career in the internet services/consulting arena you have probably had to write or edit a case study. We create case studies for many different reasons, but mostly to illustrate work done for a client that will help sell similar services to more clients. We also produce case studies as a means to establish thought leadership and to prove strategic thinking. Toot-toot goes your own horn.
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Writing for the Web

Posted by Jacob on October 4, 2006

Writing for the web is a challenge. Visitors to your site get more savvy by the minute and the copy paste from offline material method isn’t going to work much longer, if it is working now. Here are three quick things you should keep in mind to improve your writing for the web:

  1. On the web people don’t read they scan (see Jakob Nielson’s heat maps)
  2. When it comes to emphasis (bold, italic) less is more, and with italics less should be more like not at all
  3. Identify and write for the audience on a per page basis

So there you are three quick tips, of course there is much more to it. Feel free to post questions and your web writing tips in the comments!