Invest in Email Newsletters

Jakob Nielsen ranked email newsletters as the top priority in redesigning. This is especially if you are trying to build a relationship with your constituents. Nielsen observes that while “websites give customers detailed information and let them perform business transactions,” newsletters fill in a “different need.”
He notes, “newsletters keep customers informed and in touch with the company.” It’s an avenue for engaging your audience and giving much thought to the way it looks and how information is organized in your newsletters will produce much return on your investment.

To read Nielsen’s full article, visit: http://www.useit.com/alertbox/roi.html