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Silas Notes

The Emerging Online Donor

Posted by Rhea on March 1, 2007
4

NonProfit Matrix recently posted about a new comparative study conducted by Target Analysis Group and Donor Digital between offline and online donors.

http://www.nonprofitmatrix.com/blog/default.asp?Display=43
The summary document (which you can download for free) tells us that there’s a growing number of online donors, they generally give more than those who respond by direct mail, and they are pretty loyal (but not as loyal as traditional donors). The research also supports integration between offline and online methods.

(Note: We recently conducted an Integrated Web Strategy seminar at NRB. Download the handout. )

  1. Okay, so I slightly edited the “loyal” reference to online donors. In the study, they found that online donors are almost as loyal as traditional donors (p.7).

    Posted by Rhea Mar 02

  2. ok.

    Posted by Stacey Mar 07

  3. I can’t seem to download the report, have you got another link for it?

    Posted by trev leigh Mar 07

  4. Hi Trev,

    There’s a quick registration form that you need to fill out, and when the screen refreshes, a list of PDFs should be available for download.

    If you need the PDF sent to you directly, you can email me at rhea.paredes@trinetsolutions.com, and I can reply with a copy of the PDF. :)

    Thanks!
    Rhea

    Posted by Rhea Mar 07

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