Link Roundup, January 25
c|net on Generation We: A short article about how the people of tomorrow are growing up. If you thought “young people” today, meaning people like me in their 20s and early 30s were media and marketing savvy - you ain’t seen nothing net. It’s time to get authentic.
Convio on Nonprofit Benchmarks: Registration is required to download these 17 page PDF, but it is interesting. The report looks at a number of vertical markets including the Christian market. The short version is that compared to other vertical markets, like Environmental or Health, the Christian market has better metrics almost across the board.
