A new way of tithing?
The Chronicle of Philantrophy (CoP) recently highlighted a new level of “sophistication” in the way people tithe. Of particular interest is the way technology has a role in the said developments. Highlighting a New York Times report, CoP writes that the “collection plate is being superseded by technology.”
The article is a reminder of the new perspective on giving - more and more people look at their donations as investments. These investment-oriented donors are quite involved in securing where their money goes. They want to make sure it is used well so they research the organizations they give to. They want to track returns (albeit non-monetary), so they keep abreast on what the organization is doing. Technology allows them to do that by specific communication sent by way of emails, website updates, or even personal logins to see their donor history, among others.
Read the original article on “Tithing evolves as donors gain financial savvy: Churches turn to technology to keep congregants giving” by the New York Times and let us know what you think!
