Viral Pigment Power Opportunity
People want the pigment power. It is a primal instinct exposed through the child development years, this need to choose the crayon of one’s choice to color. I cannot remember hearing an adult chastise me for coloring a tree purple with crayons but I can trace my early works of art from purple trees to green trees. It happened to us all, this sad day when authority took away our color freedom. THE TREE MUST BE GREEN they scolded! Forget the fact that trees are orange or yellow in the autumn. Forget that your classmate Lulu ate your green crayon. Forget it all. You must adhere to society’s coloring guidelines - adhere they tell you! Make sure your pillow sheets match the comforter they tell you. Those pants don’t match those shoes they tell you.
Understanding the drain of giving up one’s power to color the world the way they want, Silas Partners developed an online coloring screen for people to return to that day before the sad day of losing the power to pick a color.
I’ll give you a moment to dry your left eye.
While the online coloring screen we created was intended to address that feeling of oppression and restore youth, it also had a mission to help children in need. By spending time coloring and submitting one’s info, we donated $2 on that person’s behalf to children centric charities. Our invite to participate was small but a viral thing happened and we ended up with strangers from strange lands returning to their youthful days and submitting a colored screen. It made for a fun Christmas to see friends and strangers submitting colorful pieces for a good cause.
That brings me to my point. Take heed and listen non-profits. Viral marketing ideas mixed with meeting an audience’s need plus a heaping amount of good cause will produce results. Its meeting an audience’s need that often gets overlooked. Non-profits are great at meeting social or political needs but everyone has a good cause. How can your viral marketing stand out from theirs? Giving an audience something they want like laughter, sadness, connection, and so on.
For us, we wanted to talk to people who wanted to feel childish again and at the same time have a connection to the children charities we wanted to help. Check out the online coloring screen and restore some pigment power in your life!
