100,000 Miracles

Christian Blind Mission International is one of my favorite clients; an organization dedicated to improving the lives of the blind and disabled worldwide through efficient, strategic, and often inexpensive means. 100,000 Miracles is a great example of their work - a drive to fund 100,000 cataract operations for the blind in small villages around the world, each for as little as $35. Silas put together a full package for the campaign that include viral components, online ads, and a number of avenues for bringing users to the site, and then keeping them involved throughout the campaign’s 100-day span. A couple of quick, free campaign tools we got to use:

Promotional site badges.

Viral video, hosted on YouTube.

Calls-to-action that encouraged name acquisition, like cheering for Henry Wanyoike, the world-famous blind runner.

It ended up being a nice example of what you can do with a tight timeframe and a few ideas.

Have any insight on other clever promotional ideas? Make sure to mention them in the comments…