Beyond Open Rates
When should you send out mailings?Posted by Jacob on September 25, 2006
The most frequent email related question we hear at Silas Partners is: “When should we send out our mailing” The industry standard reply is by and large: early in the week, early in the day. This conclusion is often based on open rate analysis.
I’m seldom happy with “industry standard” and “by and large.” In order to be able to give more specific and more helpful advice, you have to go past open rates when looking at email performance. To this end we recently compiled a sample of email statistics and performed some new analysis on this data. The results validate some of the industry standard thought, but they also give more insight.
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